ABODE 7 • PROJECTS

10242023

ABODE 7 WEBSITE - CALL

ACTION ITEMS:
- TRANSFER DOMAIN TO SQUARESPACE
- SIGN UP FOR HOSTING WITH SQUARESPACE
-SEND JOSH LOGIN CREDENTIALS

PICS
(based on update cadence eg, monthly/quarterly/bi-annual)
- Personal (show yourself)
- workspace/business location (when you have it)
- client’s finished project spaces
- mood board/process

TEXT*
ABOUT US:
A couple of paragraphs (3-4 sentences max) about
you, the business, your services, your passions, the why, etc.

CONTACT US:
An invitation to contact you, ask questions, set up a consultation, etc.
Contact methods (email, phone, form, etc)

IMAGE CAPTIONS:
These are optional but can be used in alt text to help Google SEO recognize your branded images. Alt text captions also help with ADA compliance for people with limited/diminished vision.

*CHAT GPT PROMPTS
To have ChatGPT use your brand tone:
”Ask me 10 to 20 questions that will allow you to recognize and understand my writing style, voice, and tone so you can help me write branded text for my Kitchen and bath design website”

To have Chat GPT use your brand voice (make sure to use the archived chat -the one where you asked for help with branded writing style- or it won’t understand the request)
”In my brand voice, write a paragraph about ____”

The more specific you are the better the response. Also, You can have the AI ask you questions about your business to have a better understanding of how to respond.
”Ask me questions about my kitchen and bath design business so you understand my copywriting and marketing needs.”
”Ask me questions about my passions for design and kitchens and baths so you can help me with branded copywriting”

There are no wrong questions to ask - experiment to see what gets you the best outcome.

For ideas about “personal things to share”
”List 5-10 ideas for personal things I can share about myself for my Kitchen and bath design website”

TEXT EDITING
Once you have your copy, don’t forget to read and tweak it. The AI’s responses should serve as a springboard to craft the best copy, so edit, revise, and reword as you see fit - it will feel the most genuine.

10062023

COLOR SCHEMES, LOGO PREVIEWS AND MOCK-UPS

Per our conversation, I’ve created the following assets for review:

3 color palettes
4 main logo versions (6 alternates)
Coordinating mock-ups

Once reviewed/revised to a final logo/scheme, I will craft a brand package, including digital and print-ready files, fonts, and any coordinating assets. We will use the final assets to create/preview web pages.

You can preview the drafts by clicking the ASSETS link above.
We can chat on Monday about the next steps. Have a great weekend.

09122023

ABODE 7 LOGO
Notes: clean, simple, architectural.

09132023

ABODE 7 LOGO - CALL

Follow up for review 10092023 with assets in the portal.
Notes:

  • crisp, architectural, modern, minimal, clean

  • turquoise, white, gold, (purple/indigo)

  • “A” and “7” balance

  • totes, business cards, postcards, trifold pamphlet